NBA, PlayON in international daily fantasy partnership
THE National Basketball Association (NBA) and PlayON yesterday announced a multi-year partnership that makes PlayON the Official Daily Fantasy Partner of the NBA in multiple markets throughout Europe, Latin America and Asia.
Beginning with the 2017 NBA Playoffs, PlayON will offer Official Daily Fantasy NBA Games in major markets across the globe, including the UK, France, Spain, Italy and Germany in Europe; Brazil, Mexico and Argentina in Latin America; and Australia, Japan and the Philippines in Asia-Pacific. The games will be tailored to local audiences and offered in local languages, creating an immersive entertainment experience.
Daily fantasy, which provides a strong complement to live sport, allows fans to pick new teams every day. The platform is gaining popularity in international markets and is expected to help drive tune-in and engage existing and prospective NBA fans.
“With basketball’s global appeal, we are always looking for new ways to bring authentic NBA experiences to our fans across the world,” said Salvatore LaRocca, NBA president, Global Partnerships. “Our partnership with PlayON provides us an opportunity to deepen our engagement with our international audience, and bring these fans closer to the game.”
“PlayON is delighted to be partnering with the NBA to deliver Official Daily Fantasy NBA Games,” said Killian Jones, PlayON founder and chief executive officer. “The NBA’s global reach and daily fixture schedule make it an ideal fit for daily fantasy. We look forward to working closely with the NBA to deliver innovative sports entertainment experiences to basketball fans around the world.”
Official Daily Fantasy NBA Games, which will be available free-to-play, will allow fans to pick new fantasy teams each day and compete against others across the world at www.playon.co.