July 27, 2017 | MANILA, PHILIPPINES

Malaysia Airlines eyes bigger PHL market share

MALAYSIA AIRLINES is looking to grow its business in the Philippines, as it opened a new ticketing office in Makati City.


The Malaysian flag carrier on Monday opened the ticketing office located along Ayala Avenue, in partnership with local general sales agency company Global Air Service as its exclusive passenger sales agent. Global Air Service is a unit of MIASCOR, an aviation services provider, which also provides ground handling and catering services to the airline.

“[We want] to reach out to the Philippines, a country of 100 million people -- a big market. So we want to grow the business more,” MAS regional manager Yuzrizal Mohd Yousuf told reporters at the event.

Malaysia Airlines flies from Manila to Kuala Lumpur three times a day, or 21 flights a week, and flies to other destinations in Malaysia, including Johor Bahru, Penang, and Kota Kinabalu.

While the airline is looking to add more Philippine routes, Mr. Yousuf said it is still studying this plan, as the main focus right now is to improve its presence in Metro Manila through better customer reach.

“I think one of the key strategies now...[is] having more distribution channels so customers can come directly,” Mr. Yousuf said. “They can still go to travel agency [and] the Internet. [But] now we have this office with Global Air Service, reaching out to customers directly.”

MAS used to have flights from Davao and Cebu to Kuala Lumpur, but these routes were terminated.

“In the future, we hope we can have more [destination] cities in the Philippines. That’s our plan. It will all come in the evaluation,” he added. -- Patrizia Paola C. Marcelo