November 23, 2017 | MANILA, PHILIPPINES

Cargo adds to its line of weatherproof makeup

CARGO, the Canadian cosmetics brand known for its functional packaging (think sachets of foundation) has added new products to the successful long-wearing, weatherproof Swimmables line.

“The Swimmables line is really Cargo’s star line, but it was just the blushes, the bronzer and the eyeliner. So now they added -- for Summer 2017 -- liquid lipsticks which is arguably the most popular cosmetic item right now, and the eyeshadow sticks,” Mica M. Padilla, brand manager at Beauty Bar, told BusinessWorld during the launch on July 5 in Makati City.

The Swimmables liquid lipsticks (P995 each) come in six shades named after various coastal cities and towns in North America and Europe. Ms. Padilla described the shades as ranging from neutrals to corals and to dark, vampy shades.

The eyeshadow sticks (P1,050) come in eight shades, this time named after various bays, and most of them come in “neutral, wearable shades” except for Paradise Bay which is a really bright aqua blue. Ms. Padilla said the color was in keeping with the Swimmables theme.

“[Both products) stick to Cargo’s DNA that it’s very practical and you can bring it anywhere,” she said.

Aside from the aforementioned products, the brand also introduced its “hero product,” the Swimmables Waterproof Mascara Top Coat (P1,150) which promises to turn any non-waterproof mascara into a non-budging, waterproof one.

Cargo Cosmetics was launched in the Philippines October of last year.

While cosmetics and skin care retailer Beauty Bar carries several cosmetics brands like K-Palette and Smashbox (which is its bestselling brand, according to Ms. Padilla), Cargo is something that continuously draws the eye of the shop’s customers.

“Cargo is actually a brand, unlike our more mature brands like Koh Gen Do and Smashbox, that when [millennial] customers go into our stores they are immediately interested,” she said.

“There’s a fun character to the brand that some of our other brands don’t have, which is what brings in more customers to our stores,” she added.

While the brand with its functional, travel-worthy packaging -- the blushes come in tins and the eyeshadows come in sticks -- is meant for everybody, Ms. Padilla said they want to attract more millennials to the brand and she said the particular market has been growing. -- Zsarlene B. Chua