July 23, 2017 | MANILA, PHILIPPINES

A glimpse of New York Fashion Week (hair) style

FILIPINOS got a taste of New York Fashion Week when haircare company TRESemmé presented hair trends fresh off the runway with a fashion show in Makati on May 3.


The show began by lighting up a glass box in the middle of the runway, where the models were seen getting ready along with the stylists. Throughout the show, stylists Victor Ortega, Lourd Ramos, and Henri Calayag were shows in themselves, voguing and posing along with the models, who were dressed in clothes by Ivarluski Aseron, Mark Bumgarner, and Jerome Lorico.

Mr. Aseron showed a collection in black, combining geometric cuts in sheer and opaque fabrics, resulting in looks that spelled out power femme. (What else do you call a women in jumpsuits and catsuits?) He was working under the theme “City Sleek,” for the straight haircuts that Mr. Ortega favored.

Meanwhile, Mr. Bumgarner presented a collection in various tones of red and pink, ranging from salmon and blush, all the way to scarlet, which showed off the dainty romantic style he is usually known for: huge ballgowns and little cocktail dresses with A-line skirts, accented with details like bows, ruches, and ruffles. The hairstyles he was working with, by Mr. Ramos, were called “Bold Twists,” and were flamboyant to suit the grand clothes by Mr. Bumgarner.

Lastly, Mr. Lorico, inspired by love robots according to an interview with BusinessWorld, also did a collection in black, with avant-garde details such as chains and braids draped over creations that looked like leather, but were actually pieces in tweed laminated in black rubber. The avant-garde look was inspired by the hairstyles executed by Mr. Calayag, under the theme “Modern Edge.”

TRESemmé is the official haircare partner of New York Fashion Week. TRESemmé Philippines brand manager Cella Ozaeta said that the purpose of the show was to bring hair trends that were still steaming-hot from the New York runways to the Philippines. When asked how much great hair actually contributes to a great outfit, she said: “It really completes the outfit from head to toe.” -- Joseph L. Garcia